Facing The Media Interview?

 If you are about to face the media what you should be showing and doing in an interview?

According to what I so far gathered,here are some tips below :

1.Knowing oneself and knowing the audience.First,you got to fully understand and know who you are either a spokesperson,an organization,and or a business or a group.And then the communication objectives or the audience.

2. Prepare what to say and communicate with a clear points.

3.You must know the nature of the the interview or media interview so that 1 and 2 will be followed well.