Businesses Now Need Messaging Application

 

Nowadays, according to a consulting group – Meta and Boston Consulting Group – business messaging or adding a messaging application on one’s business can improve sales and customer satisfaction via chats. Chatting with the customers about the business can make a big difference to one’s business as it connects to already customers and future prospect customers. Communication personally to customers really do a big positive impact and results to one’s business.

“Business messaging is a strategy employed both by small and big enterprises in order to improve customer satisfaction and sales generation, according to a study by Meta and Boston Consulting Group (BCG) titled “Business Messaging: The Quiet Channel Revolution Across Tech.”…… that businesses are expected to have a more “personal” approach when it comes to connecting with their customers via chats…..“So in the same way we interact with friends, family and colleagues, people are now expecting businesses to follow along and change the way they communicate as well,”…… Such moves have benefited enterprises as a “lot of them are seeing gains in customer satisfaction, things like agency efficiency, and particularly, improvements in marketing and sales.”…. With this, 97 percent of businesses recognize that “messaging apps are important for success.” In fact, seven in 10 large enterprises deem business messaging as crucial to their business model…… business messaging allows businesses to set up automated responses to typical customer inquiries, making the transactions more efficient on the side of the customers as well. This also allows agents to respond to more complex questions from consumers that require more attention.”(Philippine Daily Inquirer)

According to the report among the businesses that has high level of chatting frequency are (1) beauty products (2) electronics (3) food and beverages (4) automotive (5) apparel (6) furniture (7) financial services.

Messaging application or messaging software is really help or can improve customer interaction “……business messaging is being used for customer inquiry, feedback and consultative support, among others. About 69 percent of the businesses surveyed claim they use messaging to process orders and transactions. More than half of the enterprises use business messaging for after-sales services as well……. business messaging is set to become the basic standard operating procedures for enterprises, which is in line with consumer expectation. “As business messaging largely takes place across social and messaging platforms, we are committed to enabling businesses of all sizes with capabilities to activate this channel for growth.” (Philippine Daily Inquirer)

 

 

 

 

image from Philippine Daily Inquirer and Meta and Boston Consulting Group